But if you’re pitching a portrait photo series, and the magazine has run a lot of portrait photography, that might mean that your work fits in nicely with their editorial focus. If you’re pitching a photo story about New York hotdog vendors, and the magazine has just run a story on exactly that, you should probably take your work elsewhere. If you find that the publication has already featured a similar story, it doesn’t necessarily mean you should skip pitching there. Of course editors don’t expect prospective contributors to read every single story they’ve published, but it’s quick and easy to do a search to check whether or not they’ve featured work that’s very similar to the idea you’re suggesting. There’s nothing worse than sending out a great pitch that’s identical to something a magazine has recently run. If not, is there a way to position my work so that it would be a good fit?.Does my work fit in with this publication’s current style and content?.If so, how can I offer a different perspective or approach?.Have they already covered the topic or theme that I’m pitching?.For every publication you’re considering, first ask yourself: Research the publication before you pitch.īefore you get in touch with any editors, think about why your work will be of interest to them. We’ve also included invaluable advice from leading editors and creative directors that we’ve previously interviewed here at Format Magazine to give you an inside look at what industry professionals look for in a pitch. This is a step-by-step outline on every detail that you should include to make your pitch a good one. No matter who you’re pitching, or what kind of creative work you do, there are some basic guidelines you can follow that will help your pitch stand out from the rest. You need to communicate who you are, what you do, and why they should care, all in a well-written and concise message. But writing an email that stands out in an editor’s overflowing inbox can be difficult. Technically, pitching your work is as simple as researching which publications would be a good fit, finding the right editor to contact, and sending them an email.
Or maybe you have a killer idea for a personal essay.
ONLINE PITCH EDITOR SERIES
You’ve created an illustration series or a photo project.
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